That is in the perfume but it isn't the smell of it. You just get the after-feeling of sex from the semen, and then the blood is sort of primal. It was taken out of my own blood sample, so it's like a sense of having me on your skin.
Honorine Blanc revealed that given the concept, " it was quite difficult to know where to start. It was quickly agreed that blood and semen was not a good idea. Richard Herpin's company was selected by Gaga to create the fragrance in collaboration with herself and Nathalie Lorson and Honorine Blanc of Firmenich.
While working on the fragrance, the team used the name "Dark Light" as the code name. In keeping with traditional perfumery, the scent is built around three main accords or "doses" as Gaga refers to them:. For some reason, the Jasmine Samac is the only ingredients ommitted on the package or the official website. The fragrance utilizes a "push-pull technology", rather than a pyramidal structure which is traditionally used in fragrance. But Fame has things happening all at the same time.
When asked by a fan if she would be developing a fragrance for men, Gaga explained, " My perfume was designed for women, but a lot of my gay friends wear it. Richard Herpin revealed that his biggest challenge was to evolve the scent while keeping the original idea intact. He also noted that he never met Gaga in person.
In an interview with Allure, he revealed that " one of the other notes she wanted was gummy worms. They smelled a bit like saffron and flowers to me. Black Fluid is the term used by the Haus Laboratories when they refer to the black fragrance liquid. The color has been compared, by Lady Gaga, to the soul of fame, which, like the perfume, is black. Inside of the bottle, the liquid is black and sprays clear as it become invisible once airborne.
When working on the fragrance, people at Coty were worried that customers would think that the fragrance would stain and that the campaign should make it clear that it was safe to use. However, Gaga explained: " The fragrance is called Fame.
It must be black. It must be enticing. You must want to lick and touch and feel it, but the look of it must terrify you. With the black technology, this was not a problem, so we could use whatever ingredients we wanted to. The bottle of the perfume, co-designed with Nick Knight , is an oval capsule with a metallic gold claw-shaped cover gripping the bottle. When removed, the cover also functions as a stand for the perfume. The claw inspiration could be from the Little Monsters ' sign, the paw.
The egg shape of the bottle was inspired by Lady Gaga's performance at the Grammy Awards in General, one item out of the promotional items were given for free to the first customers of Fame product s. Depending on the store and country, some stores gave multiple items, and are still giving away promotional pieces today. Photography by Steven Klein. The promotional campaign for Fame began with media launch parties in June of This was followed by the first step of the print campagin in July with the web campaign following shorthly after that.
In August, the first bottles of Fame were sold in a special pop-up shop located in Japan. In the same month, a series of trailer for "Fame" were released and revealed using various media. On September 13, , Gaga launched the fragrance in New York by doing a performance art piece and releasing the film for Fame. She then attended two launch parties in London and in France. On the weekend of February 11 , , Lady Gaga shot a commercial, directed by Steven Klein , in support of the perfume. The first promo ads was released on July 14, exclusively on LittleMonsters.
On August 1, Gaga revealed the second ad. Depending on the market, an edited version with more male covering Gaga's body was used on billboard and magazine ads. Lady Gaga covered the September issue of Vogue in support of the perfume.
On June 14, the official website was launched which included a gallery of photographs from the "Haus Laboratories", including shot of the flowers used in the fragrance and at SGD factory in Mers-les-Bains in France where the bottle is made. On July 18th, Gaga released a two minute promotional film on Hauslaboratories Youtube account called "Formulation".
By Sarah Daniel. See all the party photos from the Fame launch in New York! Masks, tattoos and Mother Monster asleep on a couch. The metaphor of the bottle is that when you spray this product, all the good things about fame come out, and all the bad things stay inside.
Why did you decide to create your own fragrance? I had this idea for the first ever black eau de parfum, and when I spoke to them about it, they both thought it was a great idea. Stephen Mormoris, senior vice president of global marketing in the Coty Beauty division, said at the time that they wanted to work with Gaga because she is a "phenomenon" and "a fascinating cultural force" and he hoped her mass appeal would "electrify" the market on behalf of his company.
In early , months after the deal was announced , Gaga had a very colorful description for the perfume, noting that it would smell "like an expensive hooker. And the blood was taken from my own blood sample so it's like a sense of having me on your skin. September is shaping up to be a big month for the singer as she will also announce the name of her next album then.
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