Due to a desire to distil these wines as gently as possible, direct heat, as is usual in cognac pot stills, is not used. Instead steam is passed through a coil in each still to gently heat the distillate. The onion shaped head that is usual in cognac stills is not required and so has also been modified.
The final distillate is then reduced to bottling strength with very neutral local water. JavaScript is not enabled! For information on how to enable Javascript on your browser click here. Distilleriede Chevanceauxin Ciroc Distillery. Diddy does not have his own champagne, however he has something just as or perhaps even more valuable, which is his deal with Diageo's Ciroc vodka.
He started out with them in the late s, and at that point, Ciroc was just a middling vodka brand being shilled by no-name former NFL players. They decided to take a chance on Diddy, and they didn't really have anything to lose, because Ciroc wasn't doing very well. It was about the fiftieth ranked vodka in the world and so Diddy came on and he applied his typical marketing panache and his shock and awe salesmanship, this was around the time that Barack Obama was running for president.
He started calling himself Ciroc Obama, giving that free product placement, within only a few years, Ciroc was number two in the premium vodka category, to only Grey Goose doin' about two million cases a year. There's a really fascinating connection between Diddy and Jay-Z in the spirits world.
Between the two of them, I mean you think, you know same job description, hip hop mogul, two very different guys, two very different approaches. But born a month apart, in the same city, both named Shawn and they both use the same cheap grape as the base of two of their most important products, that's the Trebbiano grape, which is considered by wine officials to be, you know sort of a, a nothing grape, it's a filler, it's table wine. Of course, if you're making Cognac, it doesn't really matter because they're grapes that you have to include in order to be officially called Cognac.
As far as Diddy's Ciroc vodka goes, using grapes is rather unorthodox, vodka is typically made out of potatoes or grains or something like that. Thank you. Close Drinks Menu Back. Menu Search Account Cart 0. Products search. My Account Cart Checkout Wishlist. Recently added item s. Home Blog. Posted in Drinks History and Facts. Jay-Z Jay-Z plunge into the drinks industry did not come by accident. Drake Drake has mesmerised the hip-hop culture over the years. George Clooney Tequilas were known for their severe hangovers till George Clooney and ex-bar and nightclub owner Rande Gerber teamed up to Casamigos Tequila.
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