Where is petco based

The launch of the new PetCoach store comes as the pet-goods industry overall has been under increasing pressure, with margins being squeezed thinner. Amazon has its own pet food brand called Wag. Privately held rival PetSmart acquired Chewy.

The company though, has been slow to integrate, which is leaving it grappling with the debt-load it brought. Then, pet brand Blue Buffalo, now owned by General Mills , has been moving out of the specialty space and into mass retailers like Walmart and Target , forcing companies like Petco and PetSmart to either bring in other specialty brands or invest in their own to compete.

Earlier this year, Petco announced a partnership with JustFoodForDogs to bring fresh items into stores. We believe there's a huge part of what we do that Amazon cannot [do].

At the new PetCoach space, customers will be able to drop off their pets to work with trained specialists, in addition to the other services available there. Online, appointments to PetCoach can be booked in advance, and Petco will also offer digital access to health advice from licensed veterinarians, if care is needed immediately or in the middle of the night. At 12, square feet, PetCoach is smaller than a typical Petco store, and two-thirds will be dedicated to services, with the remainder used for products for sale, Weatherup said.

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