The number of people living alone in Canada has more than doubled over the last 35 years, from 1. The fastest growing age demographic of people living alone today are people aged 35 to 64 because of higher divorce and separation rates. The baby boom generation is now transitioning into their senior years and experts believe this generation will be at a higher risk of experiencing social isolation since baby boomers have had fewer children on average than previous generations.
They have also experienced higher rates of union dissolution, which may impact their frequency of contact with their children. I was speaking with the PD of a radio station that targets people over the age of 50 and he told me that they have seen a dramatic increase in the number of letters, emails and text messages from listeners thanking them for being there and helping them feel less isolated during this pandemic.
Think about this as you write imaging for your station and as you brainstorm with your air talent on ways to relate to and help listeners who are feeling isolated and alone. It was not that many years ago that we had announcers on the air live 24 hours a day, but with developments in technology automation and voice tracking , relaxing of regulations, and revenue pressures, that most radio stations today have fewer announcers on the in live or even voice tracked day-parts. But with some thought and creativity perhaps there are ways radio stations can do even more to help listeners feel less alone.
To relax: Depending on the format radio can do a great job of setting a mood and helping people relax. Often it starts with the music.
Ever wonder why movie producers pay lots of money for the rights to include songs in a movie? The right music helps set the scene, sparking emotions from the viewer, even telling a story all on its own, elevating our experience and bringing us into the world being shown before us. It added to the drama, heartbreak, and romance of the movie and went on to become one of the biggest selling songs of and perhaps of all time.
Radio does a great job of setting the mood for an audience with not only the music it plays, by the imaging and the style and delivery of the announcers. That is why smart programmers sound code all the music and use computer software to schedule and manage the music playlist. But a computer can only do so much of the job, and it requires someone with a good ear and a solid understanding of the target audience to edit the log for flow and tempo.
When you hear a well programmed radio station, the music flows perfectly and is enhanced by the imaging and the personalities. Radio stations that help their audience relax after a long day at work tend to have great Time Spent Listening numbers.
Some formats perform better than others and these days, Country and Classic Hits are outperforming other formats. So give thought to how you might use day-parting of songs, and what specialty programming might be worth incorporating into your week to help your audience relax as they listen to your radio station.
Conclusion This could be one of the most important pieces of research that our industry has seen in a long time. Radio is the ultimate medium for timely messages to reach consumers when they are out, about and ready to spend. Chris Byrnes helps radio stations across Canada and beyond get their unfair share of audience. Always happy to talk. Contact Chris at [email protected] or call I agree with you when you said that radio is great because they have to carefully select the content that they plan on airing and it really makes it much more enjoyable.
Probably the two that should be focused on are a to feel connected and b for company. Whether serving a large metropolitan area with , watts of power or serving a rural county with 25, watts or less , local radio provides residents with local news and weather, emergency notifications for road closures and severe weather, and community news including local sports.
When natural disasters strike, local radio is quickly back up and providing minute-to-minute updates in broadcasts that are easily accessed through car radios and portable, battery-operated and hand-cranked radios.
Radio is the most reliable signal and means of communication in times of natural disasters — far superior to cellular networks or landlines. Rich or poor, virtually every household in America has access to a radio. Radio travels with you as an unobtrusive companion… providing music to entertain you, news to inform you, and weather and highway updates to keep you safe.
Local radio provides community service announcements about school activities, concerts, plays, parades, and other public activities. Public affairs shows address and report on issues important to your community. Ease of production allows radio to provide breaking news quickly. And because this kind of news is available indoors, outdoors and in cars and trucks, critical news reaches more people faster than television.
An astonishing 92 percent of Americans, aged 18 and older, listen to the radio every week. Radio consistently delivers for all age groups. With the approval being given for the privatisation of radio media organisations by the British colonial government, the Indian Broadcasting Company set up radio stations in Calcutta and Bombay.
Presently, radio broadcasting gets coverage in 24 languages and dialects all across India. Regional radio has reached all states individually, catering to its colloquial audience. Community Radio stations are popular among all age groups and used extensively to spread awareness. It refers to a type of radio service that caters to the interests of a particular person in an area. The primary focus is on the local population and issues concerning them. Use of broadcast here acts as a link between the community problems and the authorities who can do something about the resolution of the same.
Community radio is a broadcast tool that is of the people, by the people and for the people. It is a decentralised use of the larger medium of communication, that is, the radio. Radio Udaan is an example of community radio. Launched in , it is an online radio station developed by and for specially-abled people. What other market is that concentrated? Interestingly enough, the smartphone app market.
One reason why radio listeners might spend most of their time with their favorite station is an emotional connection they form with its host s. In terms of listening hours, 7AM is the peak for full-time employed adults, with secondary peaks at noon and in the PM slot.
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